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Sign outside a “boutique” housing development in Richmond.

Branding a housing development has its benefits – it makes it easy to identify and refer to, and can be the first step in a consistent design aesthetic for the entire complex.  But Hive Living?

Maybe it’s trying to appeal to that crucial market segment that live like nonautonamous drones having their every move directed by a dominant queen.  I hear it’s getting pretty big these days.

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